Our 
service 
models

Flexible options to suit your ecommerce 
content creation needs.

DIY Studio Hire

Hire our automated studio machines for your team to create still and video content. Perfect for brands on a budget with a preference to be hands-on.

Key Benefits
Save time with our specialised automated machines for flat lay, ghost mannequin, on model and product imagery
Complete creative control over your product photography
Racks, steamers, mannequins and styling tools included
Cost-effective for brands with regular photography needs
Ideal For
Brands who want creative control. Direct your own shoot and bring your unique vision to life
Smaller teams or solo creatives. No crew? No problem. Our machines make it easy to shoot solo
Content teams on a budget. Save on production costs while creating high-quality photos and video

Drop & Run

Our premium full service option - simply ship your products and we’ll handle everything from prep and styling to shooting and post production.  

Key Benefits
Completely hands-off process - we handle everything
Professional styling and art direction included
Expert post production
Secure online gallery for easy file delivery and organisation
Ideal For
Businesses without in-house photography resources
Brands looking for hassle-free content creation
Brands looking to maximise efficiencies.

*We require a member of your team to be present in the studio for on model photography.
EXAMPLE TIMELINE

Drop & Run Process

Step 1
Product Delivery
Send us your products with a brief
Step 2
Pre-shoot
We prep and organise
Step 3
Shoot & Edit
We style and edit to your brief
Step 4
Image Delivery
Images ready five business days from the shoot. Transfer link sent when payment is received

Own your own machine

Take control by bringing photography and video in-house. With Profoto StyleShoots machines you can create high-quality, consistent content faster. Ideal for brands looking to scale, streamline workflows and maintain complete creative direction.

Via our sister brand LookDepot.

Key Benefits
Complete ownership of your content production process
Consistent, high-quality imagery controlled in-house
Long-term cost savings for high-volume production needs
Available Machines
Profoto Elevate
An iPad-controlled camera pole with flash and continuous light. Includes a modular studio setup.
Profoto StyleShoots Live
An all-in-one on model photo and video studio. Camera and lighting controlled via an iPad.
Profoto Eclipse
For accessories and small items. Built-in camera, dynamic lighting, and automated video editing.
Profoto StyleShoots Horizontal
Built for flat lays. Top-down photography with consistent lighting and overlay guides.
Profoto StyleShoots Vertical
The solution for hang lay and ghost mannequin. Automated background removal.
Video Content
Ghost mannequin
Creative
Product
Product
Video Content
Ghost mannequin
Creative
Product
Product
Ghost Mannequin
AI / Render
On Model
Jewellery
Creative
Ghost Mannequin
AI / Render
On Model
Jewellery
Creative

Compare Our Services

Find the perfect solution for your ecommerce content needs.

SERVICE / features
Automated Photography machines
Styling and art direction
Image post-production
Turnaround time
Creative control
Cost structure

Volume discounts
Priority scheduling
DIY Studio Hire
Show all features
Professional equipment
Styling and art direction
Self-managed
Image post-production
Self-managed or managed by us
Turnaround time
Same day (if no post required)
Creative control
Complete
Cost structure

Hourly/ Half Day /Full Day
Volume discounts
Considered for regular bookings
Priority scheduling
Let us know your deadline
Drop and Run
Show all features
Professional equipment
Styling and art direction
Image post-production
Turnaround time
within 5 days
Creative control
Styled and Shot to brief
Cost structure

Per image
Volume discounts
For high volume, regular bookings
Priority scheduling
Let us know your deadline
Own Your own
Show all features
Professional equipment
Styling and art direction
Self-managed
Image post-production
Partner Platform
Turnaround time
Ex Stock NL
Creative control
Complete
Cost structure

Purchased/Leased
Volume discounts
N/A
Priority scheduling
N/A

Common Process Questions

Answers to frequently asked questions about working with us.

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Pricing and Services
How much does it cost to hire your automated studio machines for DIY?

Hire is available by the hour, half-day, or full-day to use the machines in our studio. Each machine is hired separately. Pricing depends on the duration and setup required - get in touch and we’ll tailor a quote to suit your needs.

Pricing and Services
Do you charge differently for various types of photography?

Yes, our pricing varies based on the type and complexity of photography needed. Ghost mannequin photography is priced differently than on model shoots, and speciality product photography (jewellery, cosmetics) may have different rates. Flat lay styling and video content also have distinct pricing structures. We're transparent about all costs upfront and provide detailed quotes before beginning any project.

Pricing and Services
Is there a minimum booking for machine hire?

Yes, our minimum booking for DIY is 1 hour. We also offer half-day and full-day rates for bigger shoots

Custom Requirements and Special Projects
Can I use your studio machines without a photographer?

Yes! Our automated machines are designed for ease of use. We provide training before your shoot and our team is always nearby to support you during your session.

Process and Workflow
How much does it cost for Drop & Run?

Rates for Drop & Run depend on the number of garments or products you need photographed or videoed and how many profiles of each you require. Let us know this information and we'll provide you with a quote.

Technology and Capabilities
What’s included in the Drop & Run service?

Drop & Run includes product prep, styling, automated photography and/or video, standard editing, and final file delivery. Just send us your products with a styling brief and we handle the rest.

Pricing and Services
What does your Job Service Fee cover?

Asset Factory charges a Job Service Fee which is added to all invoices to cover a range of required services we provide to ensure we can deliver your final product efficiently and to the highest standard. The fee includes booking and scheduling, shoot team management, shot list management, pre and post production workflow.

Pricing and Services
Do you provide props, steamers or styling gear?

Yes. Your booking includes access to styling tools, steamers, racks, modular mannequins, and other essentials. You’re welcome to bring your own props too!

Pricing and Services
Do I need to bring a camera and lights?

No, the camera and lights are all built into each automated machine and are operated via a dedicated iPad.

Pricing and Services
Can I talk to someone before booking?

Of course! We’d love to learn more about your project. Contact our team and we’ll guide you through the best service for your needs

Pricing and Services
Do you charge a cancellation fee?

Yes - a cancellation to a shoot made with less than 48 hours’ notice of a booking will incur a fee of 50% of the fee. A cancellation made with less than 24 hours’ notice will incur a fee of 100% of the fee.

Process and Workflow
How do I get started?

Simply reach out to our team with some info about your products and content goals. Provide us with visuals and a brief and we’ll help you choose the right service and get you booked in.

Process and Workflow
How far in advance shall I book?

We recommend booking at least 1–2 weeks ahead, especially during busy seasons. For urgent shoots, get in touch - we’ll do our best to accomodate your deadlines.

Process and Workflow
What do I need to provide for a Drop & Run shoot?

Send us your products, with a style guide / visual references and any specific styling requirements you have. We’ll take care of the rest - from styling to file delivery

Process and Workflow
Do I need to be on set for my shoot?

Not at all! For Drop & Run, we handle everything. For DIY, you or your team will be on-site and in full creative control. For our on model shoots we do ask that a client representative is present.

Pricing and Services
Can I see my images before I pay?

For DIY, you’ll review and approve your images in real time during the shoot. For Drop & Run, we can send a contact sheet with a preview of the final edits if requested.

Process and Workflow
How will I receive my files?

Final images and videos are delivered via a secure download link, ready to upload to your ecommerce platform or marketing channels.

Process and Workflow
What if I need extra retouching?

Standard editing is included with Drop & Run. If you need more advanced retouching, we offer that as an add-on - just let us know your requirements.

Technology and Capabilities
What kind of technology do you use?

We use state-of-the-art Profoto StyleShoots automated machines - designed to capture high-quality stills and video quickly and consistently across flat lay, ghost mannequin, accessories, and on model content.

Technology and Capabilities
Are the machines easy to use?

Yes! All machines are controlled via a user-friendly interface. You don’t need to be a photographer - our team will train and support you so you feel confident and in control.

Technology and Capabilities
Can I capture both stills and video?

Absolutely. Our Eclipse and Live machines are built to capture still images and short-form video in the same session - perfect for product detail pages, ecommerce, and social media.

Technology and Capabilities
Do the machines create clipping paths or remove backgrounds?
Yes. Our Vertical and Horizontal machines generate automated clipping paths or background removal, saving you hours in post-production.

Technology and Capabilities
What lighting is used?

All machines use professional lighting, offering consistency with the ability to save lighting presets with no need for manual adjustments.

Technology and Capabilities
What size are your mannequins?

We work with specialised modular mannequins

Our male mannequins are medium (size 50), our female mannequins are small (size 36)

For detailed measurements please see our mannequin sizing here

Downloadable PDF Link

Technology and Capabilities
How fast is the process compared to traditional studios?

With automation, clients can expect up to 40% more stills and 4x more video content captured in the same time as a traditional studio setup.

Technology and Capabilities
Can I maintain consistent styling across shoots?

Yes. The machines allow you to save styling overlays and camera setups - making it easy to replicate the same angles and layouts from shoot to shoot.

Technology and Capabilities
What types of products can be shot using the machines?

Our setup supports everything from fashion apparel and footwear to accessories, homeware, beauty, and lifestyle products - with tailored machines for each content type.

Custom Requirements and Special Projects
Can I mix DIY studio hire with Drop & Run for a custom solution?

Absolutely. We’re flexible. Some clients start with the Drop & Run service, then book our in-studio DIY service when they have a greater understanding of the process. We’ll create a workflow that fits your needs.

Custom Requirements and Special Projects
Can you support large-scale or seasonal content projects?

Yes - we often plan and execute content for product drops, seasonal launches, and promotional campaigns. We’ll work with your calendar and volume requirements.

Custom Requirements and Special Projects
Can you help produce content for social media or marketing, not just ecommerce?

Definitely. We can create short-form video, GIFs, crops, and behind-the-scenes content to support your digital marketing, not just product pages.

Custom Requirements and Special Projects
Do you work with brands outside of Auckland or Melbourne?

Yes. We support clients all across New Zealand and Australia. You can ship your products to us, and we’ll manage everything remotely. (For on model shoots a member of your team is required to be present for the shoot.)

Custom Requirements and Special Projects
How do I choose between a half-day and full-day on location shoot?

A half-day shoot (up to 5 hours) works well for smaller-scale content like social cutdowns or simple photography. A full-day (up to 9 hours) gives more flexibility across multiple setups, locations, or combined video and photography work.

Custom Requirements and Special Projects
What’s included in the on location shoot day cost?

Each shoot includes professional crew, camera and lighting gear, travel within Auckland, and a half-day of pre-production planning. You can choose video, photography, or a mix of both.

Custom Requirements and Special Projects
Do you offer packages or fixed content bundles?

Not exactly. We use a modular system — you choose shoot duration, number of crew, and the post-production you need. It’s flexible and built around your goals and budget.

Custom Requirements and Special Projects
Why do you recommend two crew members instead of one?

Two crew members means smoother, more efficient shoots. One handles camera, while the other manages lighting, sound, directing, or secondary shots — helping maintain quality and momentum.

Custom Requirements and Special Projects
Can I do both video and photography in one on location shoot?

Absolutely. With three crew members, we can efficiently shoot both photo and video on the same day — great for cohesive content across different platforms.

Custom Requirements and Special Projects
What kind of post-production is included?

Standard post includes editing, sound design, and colour grading. We offer flat rates for 15, 30, and 60-second edits, with scalable pricing for longer content. Add-ons like subtitles, voiceover, and motion graphics are available too.

Custom Requirements and Special Projects
How long does editing take after my on location shoot?

Most standard edits are delivered within 7–10 working days. We'll confirm timelines during pre-production based on your project’s scope.

Custom Requirements and Special Projects
Do I get raw footage or unedited images?

We don’t supply raw content. All final deliverables are fully edited and polished to align with both your brand and our quality standards.

Custom Requirements and Special Projects
Can you help with scripting or creative direction?

Yes — concept development, scripting, and storyboarding can all be added to your project. These are priced separately depending on the scope.

Custom Requirements and Special Projects
Can I use my own voiceover or music?

Definitely. You’re welcome to supply your own. We can also source licensed music and professional voiceover if needed.

Custom Requirements and Special Projects
Do you travel for on location shoots?

Yes, we travel. We’ll quote based on distance, logistics, and accommodation if required.

Custom Requirements and Special Projects
Will my content be formatted for specific platforms?

Yes — just let us know your preferred platforms during pre-production, and we’ll tailor the content exports accordingly.

Custom Requirements and Special Projects
What if we need extra shots or edits later from our location shoot?

We can schedule additional shoot time or edits. Any work outside the agreed scope is quoted separately.

Custom Requirements and Special Projects
How do I book my on location shoot?

Simply reach out to the Asset Factory team. We’ll help scope the project and build the right content setup for your needs.

Ready for consistent,
high-quality
product imagery?

Contact today to discuss how we can help transform your ecommerce content and boost your conversion rates.

Flat Lay
Perfect for apparel ecommerce

Ready for 
consistent, 
high-quality product 
imagery?

The leading automated photography studio powering the eCommerce success of brands across Australasia.

Ghost Mannequin
Perfect fir apparel ecommerce
Flay Lay
Perfect fir apparel ecommerce
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