Blog

Welcome to the Family This month we welcome some amazing new brands to the Asset Factory family, and shine a light on how each of

The importance of CX – Q&A with award-winning global digital commerce agency, Overdose Times have undoubtedly changed in the retail industry and the need for

Selling direct to your consumer vs wholesale – what you need to know Retail businesses have traditionally relied on wholesalers for the majority, if not

Street fashion meets action sports science: ilabb takes on Canada & Europe Ilabb, an Asset Factory client, is on a quest of expanding into Canada

Vans implements digital-first process with IWD’s visual merchandising solutions. The impacts of Covid-19 taught us all how to become agile and adapt (quickly) to change

Porter James Sports A1 content since day one. Porter James Sports – a high quality blended streetwear and menswear brand founded by Joshua Heares. Based

How Swanndri’s content needs led them to partner with Asset Factory. Arguably one of New Zealand’s most well known outerwear brands, Swanndri was designed in

Asset Factory x IWD Announcement. It’s been a big, exciting year for Asset Factory, with post-pandemic retail making a powerful comeback, our Auckland studio bustling

The changing view of ecommerce and brand experiences There’s no doubt about it, being kept out of retail stores over the past couple of years

Content creation has become an integral part of ecommerce sales, as well as establishing and maintaining brand integrity and awareness. It’s not news that product photography plays a huge role in executing this effectively though.

Visual merchandising can be resource-heavy; both in staff time and budget. But don’t stress; the days of spending hours on visual merchandising are in the past, along with fax machines and Motorola flip phones!

Before the pandemic, economic and technological changes were already forcing traditional brick and mortar businesses to adopt new digital experiences and solutions, and it’s no secret that Covid has hugely boosted the ecommerce landscape across the globe.